Subscription Commerce Analytics Path · Mission 20 of 25Expert

Pause-shaped cancellations cleanup

Self-join on a customer's subscription history to detect 'pause-shaped' cancellations — subs that cancelled and then the same customer created a new subscription within 60 days. These should have been classified as pauses; the warehouse marked them cancelled. The lifecycle team rescues this cohort with re-onboarding intervention.

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The Brief

You'll practice

Pattern detectionResumed-within-60dMisclassification audit
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Mission 21
All 25 missions in Subscription Commerce Analytics Path ↓
  1. 1. Snapshot inventory by plan
  2. 2. Active subscribers by country
  3. 3. MRR by plan family
  4. 4. Q3 2024 acquisition by channel
  5. 5. Q1 2026 cancelled subscriptions
  6. 6. Monthly active subscriber trend
  7. 7. 90-day cohort retention
  8. 8. Blended revenue: subs MRR plus one-time orders
  9. 9. ARPU by plan
  10. 10. Skip rate by plan family
  11. 11. First event per subscription
  12. 12. Event-derived current state
  13. 13. Find late-arriving events
  14. 14. Subscriptions with multiple skips
  15. 15. Plan migrations Q1 2026
  16. 16. MRR walk components — Q1 2026
  17. 17. Subscriber-vs-one-time blended LTV (matched cohort)
  18. 18. NRR by signup cohort
  19. 19. Churn forensics by reason_code (Q1 2026)
  20. 20. Pause-shaped cancellations cleanup
  21. 21. 12-month cohort decay curve
  22. 22. Resurrection identification
  23. 23. Snapshot-vs-event drift report
  24. 24. Subscriber LTV with one-time spillover
  25. 25. THE MRR WALK — opening + new + expansion − contraction − churn + resurrection = closing