Traps & Trick QuestionsHard
A team incentivizes on click-through rate. What goes wrong?
Seen at: Meta · Netflix · Airbnb
Leadership announces that quarterly bonuses for the growth team will be tied to click-through rate on a recommendation widget. Within two quarters, CTR is up 40% but downstream conversion is flat and user retention has declined 6%. What happened, and how would you propose measuring differently?
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