Case StudiesVery Hard

Should DoorDash launch a $99/year subscription? Walk through the analysis.

Seen at: DoorDash · Uber · Instacart · Amazon

DoorDash is considering a $99/year subscription that gives members free delivery on orders over $15. Build a framework to evaluate whether it's a good bet. What data do you need, what are the pricing tradeoffs, and how would you design a pilot?

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