A/B TestingVery Hard

How do you estimate heterogeneous treatment effects?

Seen at: Meta · Netflix · Airbnb

Your aggregate A/B test shows a 1% lift. Leadership asks: 'is this 1% uniformly across all users, or concentrated in a segment?' How do you answer rigorously?

Draft your answer

Saved to this browser only. Try it before you peek at the model answer.

Reveals the model answer and the self-score rubric.

More a/b testing questions